The Level #65
654 Words / 3 min
You are here.📍
Do you know where you are in your creator business, really?
Aren't you looking to reach:
- Time freedom...to enjoy the things and people you love
- To make a difference...not just make money
- Stability...not chaos
- Do less...create more
- Sustainability...not burnout
- Authenticity...instead of selling out
- Generational wealth...not just getting by
- To empower others...so they control their own destiny
This is your why and the MRR Method™ is the how. The first step of our methodology is a thorough audit of every facet of your business—it's like "You Are Here" on a map.
Then, we extract key learnings from this comprehensive audit and identify the gaps and opportunities for each creator.
Last week's edition introduced our MRR Accelerator participants and shared steps for you to begin your monthly recurring revenue business.
Here are the three universal valleys in the topography of every creator business (it's not just you!)—and how you can walk through them confidently.
1. The Attention-to-Action Valley
We regularly see creators with 50,000+ social followers but email lists of less than 5,000 subscribers.
Maybe your content gets engagement, but it's not translating into meaningful business growth.
This looks like:
🚫 Constant pressure to create new content
🚫 Platform dependency risks
🚫 Unpredictable revenue streams
🚫 Limited ability to nurture deeper relationships
Here's what you can do:
Build clear bridges to help people move from social posts to your email list.
✅ Create content series that naturally lead to deeper resources
✅ Use story-driven posts that spark curiosity about your full methodology
✅ Develop "value stacking" where each piece of content builds on the last
2. The Interest-to-Investment Canyon
Your sales pages get traffic, your lead magnets get downloads, but your conversion rates aren't where they should be.
We've seen creators with thousands of email subscribers struggling to convert them into paying clients.
This looks like:
🚫 Inconsistent sales results
🚫 Revenue plateaus
🚫 Overreliance on discounting
🚫 Unclear value proposition
Here's what you can do:
Clarify your offer architecture.
✅ Build a clear progression from entry offers to premium solutions
✅ Create distinct value propositions for each service level
✅ Design offers that solve progressively bigger problems
Need a next step?
Get our complete mini-course to sustainable growth based on real-world experience from successful creators just like you.
Want actionable steps from expert creators?
Get our Creator Growth Kit, your minicourse tackling creator business challenges.
3. The Expansion Revenue Desert
You're excellent at winning new clients but struggle to generate additional revenue from existing ones. Your biggest opportunity isn't new customers; it's is in your existing client base.
This looks like:
🚫 Constant pressure to find new clients
🚫 Unpredictable monthly revenue
🚫 Underutilized client relationships
🚫 Missing opportunities for deeper impact
Here's what you can do:
Build long-term relationship nurturing systems.
✅ Implement regular check-in points with clients
✅ Create community spaces for ongoing support
✅ Develop VIP experiences for long-term clients
The Power of Awareness
The most successful creators we work with share one crucial trait: they're willing to look honestly at their business gaps and take strategic action to address them.
This isn't about quick fixes—it's about building sustainable, scalable systems that support your business and your lifestyle.
Next Week
Develop a simple style guide that captures your authentic voice (and batch create with AI so you get your life back).
Your content can't afford to miss this.
Best,
- Amanda
P.S. Get actionable steps to MRR, follow me on LinkedIn
