The Level #66
318 Words / 2 min
⚒️ Get the right tools.
Here's your actionable framework for creating a style guide that captures your authentic voice:
1. Document Your Voice Values
Think about how you naturally communicate when you're most comfortable. For me, it was those moments in the shoe store when I forgot about "selling" and just focused on helping.
Your authentic voice is already there, you just need to capture it.
Here's what you can do:
✅ Write down 3 words that describe how you naturally talk to friends about your work
🙅♀️List 2 words that describe how you definitely don't want to sound
✅ Record yourself explaining your work to a friend (2 minutes max)
2. Create Your Content DNA
Your content DNA is like your communication fingerprint—it's unique to you and shows up consistently across everything you create.
This looks like mapping your natural patterns:
✅ How do you typically start conversations about your topic?
✅ Which specific terms do you use that others might say differently?
✅ Do you use stories, analogies, or step-by-step breakdowns?
✅ Short punchy sentences or flowing explanations?
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3. Build Your Brand Voice Cheat Sheet
This is your go-to reference that ensures consistency without sacrificing authenticity. Think of it as your communication compass.
Essential Elements to Include:
✅ Your 3 core voice values with specific examples
✅ Your signature phrases and terms
✅ Your preferred content structures
✅ Your formatting preferences (bold, italics, bullet points)
✅ Your common metaphors and analogies
Here's a FREE Quick Start Style Guide Template to support you!
Implementation Tips
Just like I discovered in that shoe store years ago, your authentic voice is your greatest asset. This framework helps you capture and scale it without losing what makes it special.
✔️Set a quarterly reminder to review and refine your style guide
✔️Ask a friend or colleague if your documented voice matches how they perceive you
✔️Try applying elements of your style guide to social media posts first
✔️Your voice will evolve —let your style guide evolve too
Your style guide isn't just a document—it's a tool for consistent, authentic connection with your audience.
Use it to guide, not restrict, and let your natural voice shine through in everything you create.
Next Week
Keep following our MRR Method™, and get clear on exactly who you serve.
Your business can't afford to miss this.
Best,
- Amanda
P.S. For more tips & support—like this FREE Quick Start Style Guide Template—follow me on LinkedIn
