The Level #69

766 Words / 3 min

🏀 Playing Both Sides of the Court

Championship teams excel at both offense and defense—and the same is true for your business.

Whether it's new legislation or an executive order in Washington, we tend to panic and recoil. But the most successful businesses acknowledge this reaction, then deliberately shift to offense by asking:

 ❓What pains is your audience feeling now?

 ❓How can you connect their problems to your solutions?

 ❓What opportunities exist while others retreat?

Businesses that thrive through uncertainty find opportunities others miss while they're busy playing defense.

Here's 4 steps to build that championship-level resilience:

1. Assemble Your Defensive Team

Every championship-caliber business needs these three positions filled:

✅ Business Attorney: Not just any lawyer, but one who specializes in digital business models and intellectual property.

✅ Strategic Accountant: Someone who understands creator business models and can navigate changing tax requirements

✅ Compliance Specialist: An expert who keeps you ahead of regulations in your specific industry

The key is establishing these relationships before you need them. In basketball, you can't recruit a defensive specialist mid-game—they need to be on your bench. You can't effectively find and onboard legal experts during a crisis.

(Courtside at a game this week with my son, Kyle)

2. Create Your Compliance Playbook

These three documents form the foundation of your defensive strategy:

✅ Operating Agreement/Corporate Bylaws: Clearly defines your business structure, ownership, and decision-making processes

✅ Client/Customer Contracts: Protects your revenue streams and limits liability through properly structured agreements

✅ Intellectual Property Documentation: Establishes clear ownership of your content and methodologies

🙄 I know it doesn't sound sexy, but you can't win—in basketball or business—without defense.

Upcoming Webinar

We can't wait for you to experience the insight and actionable, no-BS approach of brand-building expert Kristina Flynn. For 17+ years, she's launched NBA All-Stars, Olympians & founders into personal brand-building success through her StoryEQ methodology. 

This webinar is for all creators and knowledge experts as well as mid-to-late career professionals and business owners. What she does will blow you away. Don't miss out!

Turn your story into consistent revenue. 

Webinar with Amanda Northcutt & expert personal brand-builder Kristina Flynn Thursday, March 13 | 11 am EST

3. Design for Regulatory Resilience

Even if you read that and think "boring"—boring things are still important! I consistently pay attention to these elements: 

✅ Diversified Revenue Streams: Never depend on a single platform or business model. I can't stress this enough. 

✅ Ownership Structure: Properly structured entities that provide both tax advantages and liability protection

✅ Documented Systems & SOPs: Clear processes that ensure consistent compliance with changing requirements

4. Play Offense When Others Retreat

When political uncertainty hits, most businesses retreat. This creates a vacuum of opportunity if you're willing to advance. Look for ways to:

✅ Reframe Your Messaging: Help customers see how your solutions address their changing concerns

✅ Enhance Empathy: Demonstrate deeper understanding of your customers' new pain points

✅ Adjust Offerings: Make strategic pivots that align with the current environment

✅ Double Down on Relationships: While others pull back, strengthen connections with your audience

Getting Personal

This topic hits close to home. When a family member nearly lost everything during their divorce, my brother's legal expertise changed everything. Your business circumstances can change quickly. But you can have the vital knowledge you need at the right time. 

This game plan isn't just about protecting yourself now—it's about guarding the generational legacy you're building through your business. 

(Kyle & me)

Your business needs both offensive power and defensive specialists protecting what you've built. And strong defensive systems give you the confidence to play offense when others retreat. 

That's how you win regardless of the political climate. 

Next Week

How strong is your offense? Get actionable steps for a winning offensive playbook. Our MRR Method™ is built on the Bowtie Funnel—your proven strategy for sustainable, recurring revenue.

You can't afford to miss it—literally.

See you next week! 

Amanda

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