The Level #70

< 3 min

🏀 Your Offensive Playbook In Action

The Bowtie Funnel is the foundation of the MRR Method™. Without it, you're one launch away from burnout.  

Here are the four steps to implementing your playbook:

1. Position Your Players: The Bowtie Funnel Formation

Just as a basketball team positions players in specific spots to create scoring opportunities, your Bowtie Funnel needs strategic positioning.

Top of Funnel (TOFU): This is your perimeter shooters creating wide awareness. 

✅ Content that attracts your ideal audience

✅ Lead magnets that capture initial interest

✅ Platform-specific strategies for maximum visibility

Middle of Funnel (MOFU): Then you need your ball handlers facilitating deeper engagement. 

✅ Email nurture sequences that build connection

✅ Webinars and workshops that demonstrate your expertise

✅ Community engagement that creates belonging

Bottom of Funnel (BOFU): And your inside players converting opportunities. 

✅ Sales conversations and processes

✅ An application process that qualifies prospects 

✅ Closing mechanisms that convert interest into revenue

Retention & Expansion: Your bench strength has to maintain the lead. 

✅ Onboarding processes that deliver immediate wins

✅ Value delivery systems that justify continued investment

✅ Upsell pathways that increase client lifetime value

2. Run Your Automation Plays

In my basketball journey, I learned quickly that well-designed offensive plays create scoring opportunities through coordinated movement. 

In your business, automation creates those conversion opportunities through consistent and coordinated messaging— from your lead magnet through to the first sale and beyond. 

I love a good fast-break play: This is when you build immediate response sequences triggered by new lead capture. Things like: 

✅ Welcome sequence introduces your methodology

✅ Quick-win content builds immediate credibility

✅ Clear next steps guide prospects deeper into your funnel

But you also have the option to set up a triangle offense: a content strategy that nurtures from these three different angles. 

✅ Problem-focused content that agitates pain points

✅ Solution-focused content that builds hope

✅ Implementation content that demonstrates methodology

Look at these questions below to help guide you to deliver the value your audience is looking for.  

In basketball, I learned quickly that well-designed offensive plays create scoring opportunities through coordinated movement. 

In your business, automation creates those conversion opportunities through consistent and coordinated messaging. 

Would you like a little help getting started, or perhaps refining your current funnels?

Build your own Bowtie Funnel: FREE template.

Follow a proven path to sustainable recurring revenue.

3. Track Your Scoreboard: Metrics That Matter

Championship teams don't just play hard—they track specific metrics to measure effectiveness. Your revenue offensive needs the same performance tracking:

How's your shooting percentage? Pay attention to those conversion rates at each funnel stage 

✅ TOFU to MOFU conversion (lead capture rate)

✅ MOFU to BOFU conversion (sales conversation rate)

✅ BOFU to client conversion (close rate)

What about assists? (those touchpoints that lead to conversions) 

✅ Email sequence open rates and click-through rates

✅ Content engagement metrics

✅ Lead source attribution

And points per possession? (your revenue efficiency metrics) 

✅ Cost per acquisition (CPA)

✅ Customer lifetime value (LTV)

✅ Return on ad spend (ROAS)

(Watching the offense work their magic at a recent Denver Nuggets game with my son, Kyle)

4. Make Mid-Game Adjustments

Even the best offensive playbooks need adjustment based on defensive responses. Your revenue system requires the same flexibility:

Quarterly Assessment: You've got to review your overall funnel performance regularly.  

✅ Identify bottlenecks and conversion drops

✅ Test new approaches at problem stages

✅ Double down on high-performing elements

Monthly Optimization: Each month, I examine our metrics so we can fine-tune specific plays. 

✅ A/B test email subject lines and content

✅ Refine sales conversations based on feedback

✅ Adjust ad and partner marketing

Weekly Monitoring: There is simply no way to build a solid offense without tracking real-time performance. 

✅ Review key metrics dashboards

✅ Identify unusual patterns or opportunities

✅ Make immediate tactical adjustments

 Here's a framework from our proprietary MRR Method™ to help you know what work to focus on.

Getting Personal

When I look back at that freshman basketball season, what stands out is how our team systematically evolved our offense throughout the year. By playoff time, we were running sophisticated versions of plays adapted to our strengths and our opponents' weaknesses.

Your revenue system can follow the same evolution—starting with fundamental plays, but constantly refining based on what the market tells you.

The creator businesses that consistently generate predictable monthly recurring revenue aren't the ones with the flashiest marketing—they're the ones with the most systematic offense.

Remember: The strength of your offensive system isn't just the initial design—it's your ability to adapt based on results. 

Next Week

🏀 March Madness continues—you won't believe what's inside the MRR Accelerator. 

See you next week! 

Amanda

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