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Building a recurring revenue business requires specialized expertise for the initial construction phase, but becomes surprisingly simple to maintain once the foundations are solid.
Here's how we're doing that in the MRR Accelerator and how you can, too.
Think of building a sustainable business like building a custom home. You wouldn't try to be your own architect, contractor, electrician, and plumber all at once.
You need a team of experts working together to build something that will last for generations.
But once that house is built? You don't need that same intensive team anymore—just occasional maintenance and updates.
This is exactly how the MRR Method ™ and our MRR Accelerator works. Our participants get access to a full fractional C-suite team for seven months to build every system their business needs:
âś…Their long-term vision, strategy, and product roadmap
âś…Their complete customer journey built for MRR
âś…Their marketing and sales playbooks
âś…Their entire technology infrastructure and AI workflows
âś…Comprehensive metrics tracking
âś…Their operational playbook with all processes needed to run their business
But once that house is built? You don't need that full team anymore—just basic maintenance and occasional updates.
While we handle the heavy lifting of building all their systems, they're navigating the journey of renovation
The MRR Accelerator is creating businesses that:
âś… Generate predictable, sustainable monthly recurring revenue
âś… Run efficiently with minimal support
âś… Create genuine impact and transformation for clients
âś… Actually fit participants' desired lifestyles.
And we're so confident in these results that we guarantee them—not in some vague way, but in black and white, right in the contract.
With our Accelerator cohort, we are working through the renovation process, and if for any reason we don't hit their personal MRR guarantee during the accelerator, my team continues to work with each person in the same capacity as in the accelerator, until they hit their personal MRR guarantee.
Would you like a little to know more about how this transformation might work in your business?
See how the MRR Method™ works in our MRR Acclerator
What if you aren't ready for the MRR Accelerator? You can still take strategic MRR actions right now.
1. Map Your Complete Customer Journey
Many creators forget to "capitalize on that attention" when someone follows them. Draw out the complete path someone takes from first discovering you to becoming a long-term customer. Identify gaps where people fall off.
Why it works: You increase affinity—the know, trust, and like factor—by offering a lead magnet... helping get people from the top of funnel to the middle of the funnel.
2. Focus on Client Retention, Not Just Acquisition
Once you get a customer, how are you going to keep that customer? Look at your current offerings and identify how you could transform one-time purchases into recurring revenue.
Why it works: Don't just sell things that get you one-time revenue like a course... instead, is there group coaching or one-on-one coaching or something that is a continuation long term?
3. Identify Your "Special Sauce"
In the MRR Method™—across the Acclerator and Level Up Creator School—we help participants identify their 'special sauce'—that perfect combination of professional expertise, personal experience, and passion that will drive their next decade of work.
Why it works: This clarity allows you to solve "painful, pervasive, urgent, expensive problems" for a specific audience—the foundation of any successful recurring revenue business.
Building a sustainable, profitable business isn't easy. If anyone tells you otherwise, they're not being honest with you. But it is absolutely achievable when you have the right methodology and technology, coupled with the right experts.
Like South Carolina women's basketball aiming for their second consecutive championship, sustainable success comes from proven systems, not luck or temporary tactics.
The question isn't whether you can build a recurring revenue business—it's whether you'll try to piece everything together yourself over years of trial and error, or work with experts who guarantee your results.
🏀 March Madness finishes as you build the mindset that creators tell me they need the most.
See you next week!
Amanda