The Level #74
2 min
You're likely leaving money on the table.
Did you know that pricing is the #1 profit lever in your business?
A 1% improvement in pricing yields an average 11% increase in profits. But most creators are stuck in the "Who Am I To Charge That?" syndrome, projecting their own money fears onto clients who would gladly pay premium rates for valuable solutions.
But you can imagine and build something better—transforming your pricing with this simple and proven 4-step framework:
1. Four-Step Framework to help you price it right.
Step 1: Identify the Real Transformation—Look beyond your deliverables to understand what changes for your clients—the problems solved, the new capabilities gained, the before-and-after difference that matters.
Step 2: Calculate the ROI—Quantify the financial upside, relief, time saved and consequences of inaction.
Step 3: Strategic Pricing Tiers—Offer different levels of access and support (entry, primary transformation package In the middle and a premium white-glove experience.
Step 4: Price for the Clients You Want (not the ones you fear losing)—Set your prices for your ideal clients—not the price-sensitive prospects who would never be good fits anyway.
If you're not getting any price objections, you're not charging enough. If you're getting too many, either you haven't clearly demonstrated your value or your price is too high.
MRR Accelerator Update: "Pricing feels uncomfortable."
Even with thousands of followers, pricing can intimidate. Some of our MRR Accelerator participants shared that even after decades of experience, value-based pricing can feel challenging. Here are 3 tips I offered them, and I want to share with you:
✅ Evaluate your uniqueness: Is your expertise rare, hard to substitute, and difficult to copy?
✅ What comes easily to you is valuable knowledge to clients—your expertise justifies premium pricing.
✅ Objections are data: No price objections mean you're undercharging; frequent objections signal either pricing or value communication issues.
Follow the MRR Method™ and begin value-based pricing.
Get your FREE Framework
2. Action Steps This Week, This Month, This Quarter
After you've begun the 4-Step Framework, here are some action steps to help you define your transformation
This week:
✅ Document 5+ specific transformations past clients experienced
✅ Calculate the measurable ROI your services provide
✅ Practice saying your new prices (increased by at least 20%) without apologizing.
This month:
✅ Implement a tiered pricing structure with a premium option
✅ Create a "brag file" of client results to reinforce your actual value
✅ Test your new pricing with the next 3 prospects who inquire
This quarter:
✅ Raise prices by at least 20% on one core offering
✅ Develop a premium-tier offering at 2-3x your current rates
✅ Track both revenue and client success metrics at your new price points
One participant who followed this exact process increased their average client value from $1,500 to $4,800 in just three months—with no drop in conversion rates and actually improved client results.
3. The "Restaurant Menu" Pricing Exercise
One of the most effective pricing exercises to understand how you view your pricing is what we call "Restaurant Menu Pricing."
Think about your own experience ordering at a restaurant:
❓Do you automatically choose the cheapest menu item?
❓Do you immediately skip to the most expensive option?
❓Do you typically select something in the middle?
Now apply these insights to your own offerings:
⁉️If your offering is the "cheapest option in town," what does that communicate?
⁉️If you only have one price point, how might that limit your audience?
⁉️If your prices are significantly below market rate, does that enhance or diminish perceived value?
Ask yourself today: "If I had absolute confidence in my value, what would I charge?"
The gap between that number and your current pricing isn't just lost revenue—it's a measure of how much your internal beliefs are limiting your business growth.
One of the ways you disconnect your price from your worth is to retain a growth mindset, always treating your pricing in experimentation mode. You'll never nail it perfectly, particularly at the start. However, approaching it as a test allows you to continuously optimize for both profit and impact.
Here's a FREE Framework to help you finally begin to charge what you're worth.
Remember: Your pricing isn't just a number—it's a statement about who you serve and how deeply you transform their reality.
Next Week
April's Frameworks That Convert series continues as I show you how to navigate the 3 critical phases of change that separate thriving businesses from those that plateau.
Amanda
P.S. There's still a little more time to check out our MRR Accelerator! If you're curious, book a call with me so we can talk about it.
