The Level #76
2 min
Here's how you maximize LTV with your clients.
What is the LTV (or customer lifetime value) of your clients—the revenue you can generate from a single, valued customer?
Get ready to see it multiply.
We've identified five hands-on, practical steps that create memorable moments with your clients without requiring substantial investment.
1. Deep Listening and Remembering
The simple act of paying attention to details your clients share—and referencing them later—creates a powerful sense of being valued.
When a client mentions their daughter's soccer championship or their upcoming house move, I note it. Following up weeks later with a simple 'Did her team win?' or 'How are you settling in?' creates an immediate emotional connection.
2. Unexpected Thoughtfulness
Small, unexpected gestures carry enormous emotional impact.
I surprised two of my team members with an evening out at a Denver Nuggets playoff game this week. We went to dinner beforehand, parked super close to the stadium and sat at club level—which all seemed straightforward to me. I wanted to give our team an excellent experience from start to finish.
I went to get water bottles for us, and one of my teammates said,
"Wait, I'll pay for this."
I said, "No way! Did you want anything else?"
The extra mile and expense blew her away.
You can to create that kind of surprise with your clients. And they'll never forget it.
3. Calling Out Potential
When you identify and articulate something important about a client that they know deep down but haven't fully recognized, you create a profound connection.
I've had sessions with clients where I share specific qualities I've noticed about them, that I believed would make them successful in the long run. Those simple observations—which take about 60 seconds to share—are what they talk about years later.
How do you identify those critical elements that create a stand-out customer experience?
Voice of Customer interviews. In Level Up Creator School, we build frameworks and templates that help you convert. Take a look at this Voice of Customer Interview Template to help.
Want to create unforgettable client experiences?
Uncover what matters most to your clients.
4. Meaningful Connections
Creating opportunities for clients to connect with others in your network demonstrates that you're investing in their success beyond the direct relationship you have with them.
I've made it a habit to make at least one valuable introduction for each client. Those introductions can create more value than some of the work we provide for them.
5. Going Beyond Scope
Adding unexpected value doesn't mean working more hours or giving away services for free—it means thoughtfully enhancing your existing deliverables.
We'll often take coaching sessions and summarize takeaways for our clients so they don't forget. It takes me 5 minutes to create but adds that extra value to the experience.
SOPs = So You Don't Forget
While those memorable moments may seem spontaneous to your clients, you've got to build systems to ensure they happen reliably.
The MRR Method™ approach to customer experience design follows a simple framework:
✅ Define the emotion: Identify exactly how you want clients to feel at each stage
✅ Map It Out: Pinpoint the critical moments where experiences matter most
✅ Design the elements: Create specific opportunities that connect personally (a personalized card, gift card to fave dinner spot, or spa)
✅ Build the system: Develop checklists and processes to ensure you deliver consistently
✅ Gather feedback: Continuously refine based on what resonates most
This kind of approach ensures that memorable experiences aren't left to chance or dependent on your memory (because you'll forget).
Don't depend on your memory or leave memorable experiences to chance—design a system to help you remember.
This week, I challenge you to ask: What's one small, unexpected way to demonstrate you truly see and value them as a person, not just as a revenue source?
Remember, in a world where most businesses focus exclusively on transactions, those who design experiences create an almost untouchable competitive advantage.
Next Week
May is all about making the sale. Get actionable strategies to sell well.
Amanda
P.S. Don't forget to grab your FREE Voice of Customer Template!
