The Level #77
2 min
Don't sell tasks. Sell transformation.
Think about your most recent sales call.
Did you spend more time describing your program details than explaining the real transformation your clients want?
Hint: they're not buying "weekly calls" or "6-month programs"—they want freedom, impact, and purpose. Remember what inspired you to start your business? When you sell the destination rather than the vehicle, you create unique value that clients will happily pay premium rates for.
Here are a few tips to help.
The Value Articulation Formula
This is a simple formula I teach clients to transform how you talk about your services:
1. Identify the surface-level deliverable
2. Ask: "What does this actually do for them?"
3. Ask again: "And what does THAT do for them?"
4. Continue until you reach an emotional or lifestyle outcome
For example:
Surface deliverable: Social media content calendar
What it does: Creates consistent, engaging presence
What THAT does: Establishes thought leadership
What THAT does: Attracts ideal clients without cold outreach
What THAT does: Creates sustainable income with integrity
Now you're not selling a content calendar; you're selling "sustainable income with integrity".
Did you see that? That is something prospects actually want badly enough to invest in.
Teaching people how to sell is completely natural for me—I've always been a coach. I love seeing a client go from uncertainty to absolute confidence and clarity in every sales conversation—and actually close the deal.
So here's my no-BS template that transforms your sales conversations from boring feature lists into powerful transformation stories that have prospects reaching for their credit cards.
Sell the life-changing results they actually want.
And charge premium rates they're happy to pay.
Real World Application
Let's look at a couple of examples that show how to transform the way you describe your services.
BEFORE:
"I'll fix up your LinkedIn profile, your banner, your about section, and optimize your content."
AFTER:
"I help experienced professionals position their expertise so they attract opportunities aligned with their values—leading to roles where they're both well-compensated and doing work that matters."
Can you feel the difference? The first is about tasks. The second is about transformation.
People aren't buying your deliverables. They're buying the bridge between their current reality and their desired future.
Here's another example:
BEFORE:
"I offer a 12-week business coaching program with weekly strategy sessions, a complete business assessment, customized action plans, and access to my exclusive resource library."
AFTER:
"I help entrepreneurs turn business chaos into simple systems that make money consistently—so you can grow your business while working less and stressing less."
The first describes your program features. The second promises the life-changing results your clients actually want.
From One Creator To Another
When I first started Level Up Creators, I fell into this same trap. I talked about frameworks, methodologies, and systems—all the things I was excited about.
But my conversion rate skyrocketed when I started focusing on the transformation: "I help you build a business that generates predictable, sustainable income while working fewer hours than you ever thought possible."
That's not what I do. That's what I make possible.
And that distinction is everything.
Next Week
Our May sales series continues: Learn to overcome objections, build trust, and charge premium rates clients happily pay.
Amanda
P.S. Don't forget your FREE template to start selling transformations over features.
