The Level #78
2 min
Building Your Strategic Story Bank
Here's how to create a collection of client success stories you can draw from at critical moments:
Step 1: Identify Your Common Objections
Most prospects will hesitate for predictable reasons:
💲 Price ("It's too expensive")
⌛ Timing ("I'm not ready")
❔ Skepticism ("Will this really work for me?")
🛠️ Implementation concerns ("I don't have time")
Step 2: Match Your Success Stories to Objections
For each objection, develop 1-2 stories that directly address that concern:
Price objection → ROI story
Example: "I worked with a creator just like you who was hesitant about the investment. Within 90 days, they had generated $10K in new business from the systems we built together."
Timing objection → Opportunity cost story
Example: "One of my clients waited six months to start working with me, and when we calculated what that delay cost them in lost revenue, it was over $75K."
I love seeing a client go from uncertainty to absolute confidence and clarity in every sales conversation—and actually close the deal.
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3. Structure Your Stories Effectively
The most powerful client stories follow this format:
Similar situation: "I worked with a client who was exactly where you are now..."
Specific challenge: "They were struggling with [the same problem]..."
Solution: "Together we [brief overview of what you did]..."
Concrete results: "Within [timeframe], they [specific outcome]..."
Emotional payoff: "Now they [how their life/business changed]..."
Prospective clients will have objections. You can anticipate and overcome them with success stories.
When to Deploy Your Story
Telling an impactful story at just the right moment is deeply impactful. So tell your stories at these critical moments:
✅ Early in the call to establish credibility
✅ Immediately after presenting your offer to prevent objections
✅ When you sense hesitation to address unspoken concerns
✅ After an explicit objection to counter with evidence
✅ During follow-up to reignite excitement
Your Action Step: Create Your Story Bank Today
1. List your top 3-5 most successful client transformations
2. For each story, identify:
✔️ Who they were (relevant characteristics)
✔️ Their specific challenge
✔️ How you helped them
✔️ Concrete results (with numbers if possible)
✔️ Emotional/lifestyle impact
3. Map each story to common objections you hear
4. Practice telling these stories concisely (aim for 60-90 seconds)
From One Consultant To Another
Closing high-ticket sales can feel intimidating. But it's figureoutable. And these simple strategies will be a game-changer for you and your business.
I consistently close high-ticket sales because I listen to what the prospective client actually wants. Then I'm ready to share stories of success to help them see that I can lead them to the future they're looking for.
You can do that, too.
What are your success stories?
Next Week
Our May sales series continues: the #1 way to help your clients convince themselves why they need your service.
Amanda
P.S. We just launched our brand-new website, check it out and see how our team can serve your business!
