The Level #81
< 2 min
The Strategic Conversation Framework
Here's exactly how premium consultants turn conversations into $40K+ engagements.
Phase 1: Power Position Opening (5-7 minutes)
Don't ask permission. Take the lead:
→ "Based on my review of [specific research], I see three key opportunities you're likely missing. Should we start there?"
→ "Before we dive in, let me outline exactly how we'll use our time today to determine if we can help you [achieve specific outcome]."
→ "I've helped [similar companies] solve [specific challenge]. Let's see if we can do the same for you."
Phase 2: Strategic Diagnosis (15-20 minutes)
Stop discovering. Start diagnosing:
→ Current Situation
"Walk me through what prompted you to take this call today..."
→ Past Solutions
"When you look at firms like [competitor], what's missing?"
→ Vision Casting
"If we were having this conversation a year from now, what needs to happen for you to feel this was worth 10x the investment?"
→ Strategic Gaps
"Based on what you've shared, I see three specific gaps between where you are and where you need to be..."
Phase 3: Solution Architecture (10-12 minutes)
Don't present features. Paint their transformation:
→ Mirror their language
"You mentioned [exact phrase]. Here's exactly how we solve that..."
→ Share relevant wins
"We just helped [similar client] achieve [specific result]. Here's how..."
→ Present investment
State your price clearly, then count to 7 (yes, actually count)
Phase 4: Strategic Close (8-10 minutes)
Take ownership of the next steps:
→ "Based on everything you've shared, I'm confident we can [achieve their goal]. Should I walk you through exactly what happens next?"
→ "We have capacity to start [specific date]. Would you like me to hold that spot while we handle the paperwork?"
The Power Questions
These five questions transform conversations into commitments:
1. "What's costing you the most right now - time, money, or opportunity?"
(Identifies their true pain point)
2. "When you look at [competitor], what's missing?"
(Positions you without asking about competition)
3."What makes this a priority now vs. three months ago?"
(Uncovers true urgency and buying timeline)
4. "If we achieve [their goal], what becomes possible?"
(Expands the value conversation)
5."What would make this the best investment you've ever made?"
(Sets success criteria and confirms value alignment)
Example:
"[Name], your point about [specific insight] resonated strongly. It reminds me of [similar client] before we helped them [achieve result].
Based on our conversation, here are the three key areas we'll focus on:
1. [Gap 1]
2. [Gap 2]
3. [Gap 3]
Next steps:
1. Review and sign agreement (attached)
2. Schedule kickoff call for [specific date]
3. Begin [first deliverable]
I've attached a case study showing how we helped [similar client] achieve [specific result].
Note: The [specific date] start date is currently held for you. Let me know by [deadline] if you'd like to secure it."
Implementation
1. Review this framework before every call
2. Prepare specific insights about their business
3. Have relevant case studies ready
4. Time your Power Pause (seriously, count to 7)
5. Send follow-up within 4 hours
Remember
You're not discovering. You're diagnosing, prescribing, and leading transformation.
Keep up the good work,
Amanda
P.S.
And if you'd like more, follow me on LinkedIn for daily business tips without the BS.
